Setouchi

Picture hundreds of beautiful islands dotted throughout the sparkling blue sea. Now imagine a mild southern climate, stunning panoramic scenery and mouth-watering local food. This is Setouchi, an area in West Japan that is a prime destination for outdoor activities, cultural tourism and appreciation of modern art. The peaceful laid-back ambience of this sea region is guaranteed to bring joy and satisfaction to all visitors.

Recommended Spots

Kagawa

Kagawa's famous sites include the Ritsurin Garden, rated 3 stars by Michelin Green Guide, the majestic Konpirasan Shrine, as well as the picturesque islands of Naoshima and Shodoshima. The smallest prefecture in Japan is known for island art projects, bonsai culture and an abundance of delicious food - from seafood delicacies to udon noodles, the everyday treat of Japanese people.

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Hiroshima

Hiroshima is a symbol of peace and home to numerous World Heritage Sites such as the Atomic Dome, the Peace Memorial Park and the Itsukushima Shrine in Miyajima. In recent years the “Rabbit Island” Okunoshima and Tomonoura Port also enjoy a great number of foreign visitors. The taste of Hiroshima oysters is second to none!

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Hyogo

Hyogo is best known for the international harbour city Kobe and the grandiose Himeji Castle, the only one in Japan to be registered as a UNESCO World Heritage Site. Travelers are also impressed by Akashi Kaikyo Bridge, the world's longest suspension bridge, which stretches between Kobe and the large island of Awaji.

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• Okayama

  Among the highlights of Okayama are the beautiful canal area of Kurashiki city and one of Japan's three best gardens, Korakuen, located right next to the imposing Okayama Castle. This prefecture impresses visitors with its preserved historical heritage and exquisite crafts among which Bizen pottery stands out.

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• Ehime

  The mild climate of Ehime and its seaward outlook offer a great environment for cyclists who enjoy the top-notch Shimanami Kaido cycling route spanning over several islands. Ehime's largest city, Matsuyama, is home to one of Japan's best preserved castles and the nostalgic Dogo Onsen bath house which inspired the settings for the movie “Spirited Away.”

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• Tokushima

  Tokushima becomes one of Japan's hot spots every summer when the famous Awa-Odori Festival is held and thousands of dancers parade the streets of Tokushima city. The natural phenomenon of Naruto's whirlpools in Seto Inland Sea is another highlight that attracts visitors throughout the entire year.

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• Yamaguchi

  Yamaguchi played an important role in the history of Japan's modernization. The contrast between the samurai era heritage in Iwakuni, where the distinguished wooden Kintaikyo Bridge is located, and the modern-day bustling fish market Karato in Shimonoseki symbolizes the integrity of cultures and influences in present Japan.

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