Japan Onsen Culture Association

Japan Onsen Culture Association

  • 日本語 (Fluent)
  • English (Fluent)

"Let us be your concierge for unforgettable onsen experiences"

JOCA (Japan Onsen Culture Onsen Association) is the professional onsen concierge organization consisting of members of onsen researchers and enthusiasts in all over Japan. We exist to help you "navigate the waters" to secure an authentic onsen experience at a real Japanese hot spring. As your personal concierge, we can find space for you at one or even multiple onsen that fits in with your itinerary during your visit to Japan. There are more than 13,000 to choose from but many are "fake," so we will ensure you are led to the onsens that are just right for you.

Meet Shun, your personal onsen concierge. Shun of JOCA is a licensed "onsen concierge" who has researched Japan's numerous onsen over a period of decades and emerged as a specialist of the onsen industry. He'll put his connections to work for you to take you off the beaten path and ensure you have a completely unique cultural experience while you visit Japan. Shun will introduce you directly to the local culture and customs, wherever that may lead.

・Some 90% of the hot spring baths in Japan are fake
・You cannot always trust travel agents if you are looking for the real thing
・There are ten types of onsen that are known for their health benefits

Don't miss this opportunity to try the best Japanese onsen!

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