Make snow your friend at the Tokamachi Snow Festival!

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The Tokamachi Snow Festival (Tokamachi Yuki Matsuri) is held annually for three days surrounding the third Saturday of February in Tokamachi, Niigata. As the motto of the festival goes, do not make snow your enemy, but make snow your friend!

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  • Enjoy the quiet town's atmosphere on foot
  • Be amazed at the fantastic and dreamy snow world
  • Enjoy giant snow sculptures and stage performances

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Tokamachi Station


Important Information

In festival times, the hotels we have selected for this experience could be full. As long as we still have seats, you can book this experience. This is on the condition that you agree to pay the additional costs of an alternative hotel.
Would this happen, we will advice you of such additional costs. If you do not want to pay extra, we will refund the price of your experience.


What you need to bring

Be sure to wear relaxed clothing and suitable footwear to move in snow.


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We are Voyagin Japan, a curated marketplace for unique activities in Japan.

Our company has partnerships with various companies, organizations, and hosts that offer local, authentic, and traditional activities. We screen each and every activity to ensure that they are in line with our standards so that you can always expect professional and memorable experiences.

From viewing the scenic spots in Hokkaido to experiencing the intensity of the sumo sport to practicing traditional ikebana flower arrangement, we are always striving to provide valuable experiences for you during your time in Japan. If you have special requests, we will always put forth our best effort to meet them.

We look forward to ensuring your stay in Japan is unforgettable!
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